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Projekt-Highlights

Veronica Beard store

Location: Miami, FL, US
Interior Designer: Carolina de Neufville
Project type: Clothing store

« Hello, Miami! We've opened a new store in the Design District, at 4048 NE 1st Avenue. Here's your first look at the outpost, which features a mix of coastal- and industrial-inspired interiors—think concrete floors with lush palms and vintage rattan furniture. Below, interior designer Carolina de Neufville takes us through the highlights. » – Veronica Beard

Mix It Up
« For balance and visual interest, we contrasted the building’s streamlined industrial vibe—concrete floors; exposed duct work—with the tried-and-true VB materials (bamboo, glass and limestone), and paired a custom channeled sofa, upholstered in a vivid geometric print by Kelly Wearstler, with vintage rattan fan chairs found in Palm Beach. Wallpaper by Omexco, towards the back, plays up the natural South Florida vibe. » Carolina de Neufville

Wallpaper by Omexco, towards the back, plays up the natural South Florida vibe.

Carolina de Neufville

Leopard, Always

« Leopard and Veronica Beard go hand in hand—we think of the bold print as a neutral. At our Design District store, we brought it in by way of Pierre Frey curtains. » Carolina de Neufville

Curate the Artwork
« When designing any space, don’t forget about the importance of artwork—and also how you combine various styles together. Here, you’ll find abstract artwork by Laurie MacMillan set against images that nod to the local environs, including sun-kissed scenes of the city and an oversized painting by Lauren Jane, named Beach Babe. » Carolina de Neufville